Jordan | Footaction

We're sorry, we can't find that page.

Jordan Brand is synonymous with Greatness

Since its inception as its own iconic brand in 1997, the Jordan Jumpman logo has come to be a standard bearer for the quality, design, and style in the world of basketball shoes. Like its namesake legend, these sneakers are at the top of the game when it comes to comfort, performance, and appearance.

The transition of this shoe to a brand, designed for a legend of the basketball court, to an undeniably stylish look for everyday wear, has been seamless and, like the legend himself, is a timeless symbol of greatness.

The G.O.A.T

Michael Jordan was arguably the greatest of all time in terms of NBA basketball players. His collection of six NBA championships and NBA Finals MVP trophies, five NBA regular-season MVPs, 14 NBA All-Star selections, and 10 All-NBA first-team selections and scoring titles make a powerful statement for his status.

The Jordan brand accordingly has become just as revered if not more than the historically great athlete whose name and image adorn its products. It has become an honor among athletes to associate with the Jordan brand, from legends in other sports like Mike Trout and Charles Woodson, to current and future NBA superstars like Russell Westbrook and Zion Williamson.

Not just sneakers

The most recognizable aspect of the Jumpman logo are the basketball shoes that it adorns from the AJ XXXIII to the Retros, but the Jordan brand is much more than sneakers. This symbol of sophisticated fashion sense and the ultimate ‘cool’ factor can be rocked on clothing (T-shirts, basketball shorts, hoodies, socks, etc.), baseball caps, towels, backpacks, slides, and even basketballs themselves. From head to toe, and from the courts to the sidewalks, you can walk in that rarified ‘Air’ that encompasses the Jordan spirit.